Your personal concierge Five live demos, open now
Your brand's concierge, live on your own website

Every encounter is a moment worth remembering.

AIRUT is a personal concierge that lives on your own website. It welcomes every visitor in their own language, understands what the moment calls for, and acts on your brand's behalf, the way a great host always has. And it can remember your guests, so the next visit continues the story. Airut is an old Finnish word for herald: the messenger who welcomed guests before they ever arrived.

AIRUT
Live — this is AIRUT

AIRUT is live on this page right now. Say hello and it will show you around.

The problem we solve

The welcome is missing.

Today, most people meet a brand through a search bar, a row of filters and a support window that forgets them the moment they look away. Too many options, generic answers, a journey scattered across disconnected tools: the booking in one system, the shop in another, the answers somewhere else entirely.

And when the welcome is missing, so is the moment, and with it the sale, the loyalty and the story you wanted to tell.

Software leads with what it can do. AIRUT leads with what the guest needs.
AIRUT live as the Sziget Festival Guide: tonight's artists with the Kalauz concierge
AIRUT as the Sziget Festival Guide · live today · open it ↗
What AIRUT is

A concierge that lives on your own website.

AIRUT listens, understands, and helps: it finds the right bottle, builds the itinerary, plans the evening, reserves the table. Not because it can, but because that is what the moment calls for.

Nothing to download, no account to create. It lives on your own website, already fluent in your world: your products, your venue, your event. It speaks each visitor's language from the very first word.

Behind the conversation, AIRUT quietly draws your world together. The schedule, the shop, the bookings, the knowledge. A guest meets one host, never five systems.

And it can remember. When a guest comes back next week, next season, even next year, the conversation picks up right where it left off. AIRUT carries the relationship, not just the visit.

Concierge once meant a five-star lobby. AIRUT brings that same care to a festival field, a wine shelf, a web shop, a city's culture, a journey through Rioja.
One concierge, many roles

One intelligence, wearing your brand.

AIRUT takes on the role each moment calls for, always speaking in your voice, always feeling like the same trusted presence. Five of these are live right now. Open any of them and say hello.

Events
Event guide

Walks a festival visitor through the schedule, the stages, and the right moment to grab food and drink.

Serves festivals, expos, conferences.
● Live · Sziget Festival Guide ↗
Tourism
Travel guide

Shapes a trip around what the traveller actually loves.

Serves cruise lines, tourism attractions, tourism offices, airports, train stations.
● Live · Rioja Alta Travel Guide ↗
Food & drink
Personal sommelier

Turns choosing wine into discovering a story.

Serves beverage brands, importers, restaurants.
● Live · Tasting Moments ↗
E-commerce
Shopping assistant

Helps a customer decide with confidence instead of abandoning the cart.

Serves web shops.
● Live · Gigantti web shop ↗
Public service
City guide

Greets international arrivals and answers in their language from the very first message.

Serves cities, governments, public offices.
● Live · Helsinki Culture Guide ↗
Venues
Venue guide

Helps visitors find their way through a museum, a venue or a shopping centre, and discover more along the way.

Serves museums, venues, shopping malls.
Concept, pilot coming soon

Demo deployments run on our domains. Your AIRUT lives on yours: your site, your brand, your voice.

Good hosting was always good business. AIRUT simply lets it scale.
What it means for your business

One host across everything you already run.

Every outcome below starts with the same thing: a guest who felt genuinely helped. AIRUT sits on top of what you already have and connects what you already run: the bookings, the shop, the schedule, the knowledge. No new platform, no migration, no rebuild. And nothing new to operate: we run the intelligence, you host the guests.

Because it helps at the moment of decision,
more visitors convert.
Because it builds combinations instead of selling single items,
orders grow.
Because it remembers each customer,
the right season brings them back.
Because it handles the repetitive questions,
your team is freed for the work that matters.
Because every conversation is a signal,
you learn in real time what customers cannot find.
Because it connects your bookings, your shop, your schedule and your knowledge,
one conversation carries the whole visit.
Because we run the machinery,
your team updates it like a menu, not a machine-learning project.

Every row above is something you can test in the live demos today, and we'll build your pilot's numbers with you.

Built to be trusted

Trust, written in, not bolted on.

A great host is discreet, and never improvises with a guest's trust.

GDPR-grade, by contract

Built in Finland on EU-based infrastructure, with controls written into the contract, not bolted on afterwards.

Never tied to one model

AIRUT runs on MDIL, our own foundation beneath the AI models. It holds your knowledge, your rules and your guests' memory. Models can change; what your brand has built does not.

Multilingual from day one

Your brand, your voice, your data, in the visitor's own language.

Shall we create your first moment together?

AIRUT is already welcoming real guests: at a festival, on a journey through Rioja, at a wine shelf, in a web shop, across Helsinki's culture. This autumn it opens to its first partners. Join now to be the first in your category, with a pilot tailored to your brand.

Or simply write to . A person answers.